The Heart of Communication Programme

"Precision of communication is important, more important than ever, in our era of hair trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act." James Thurber

The Heart of Communication programme teaches delegates to develop a writing system that allows them to produce clear and articulate text within pressurised time frames. Within this context, it also addresses how teams can approach the challenges of developing, assessing and editing content in a group environment. 

 

The course steers away from the rights and wrongs of English grammar. Instead, it focuses on helping delegates understand the importance of following a clear writing system to structure information effectively, and quickly.

 

To do this, the course follows a four-part structure:

 

  1. Understanding how language works in public spaces, and the risks companies face in public communication.

  2. Understanding the essential differences between spoken and written language, and how these impact writing.

  3. Understanding why a writing method is necessary, what its key objectives should be (within the corporate context) and what the method should be.

  4. Understanding how to apply the method – as individuals, and as members of a team.

 

Although the course focuses on the act of writing, it is as much about understanding communication in general as it is about learning how to write. This approach is rooted in the fact that without this understanding, which is often absent in corporate life, it is difficult to meet the daily challenges of sending emails, writing project reports and strategy documents and composing public messaging.

 

In terms of methodology, the course has been designed to be light-weight for the delegate. There are few requirements for note taking or technical learning. Rather, it is an experience that allows delegates to have fun while rethinking their previously instinctive world of words.

Outcomes:

  • Increased confidence in writing skills for both corporate and private communications

  • Increased ability to produce content that is clear and professional

  • Heightened inspiration and levels of creativity

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