WHEN PEOPLE SHIFT,
BUSINESSES MOVE.

We partner with organisations to unlock human potential and drive meaningful, measurable results.

Who We Are

The Circle & Square story started with a question that niggled us back in 2002: what’s the gap between what you measure and what’s actually driving performance, or the lack of it?

Businesses don’t fail because people stop working hard. They fail when small, sensible choices - moving faster, measuring more, standardising further - quietly start replacing judgement with process, and connection with compliance. It happens gradually. It happens everywhere. You can build the best process in the industry and still lose the room.

Trust doesn’t storm out. It leaves quietly. Good people check out long before they resign, and no dashboard catches it in time.

This is the gap we work in: between the Square (output, process, speed) and the Circle (trust, judgement, the hard conversation nobody’s had yet). Every business needs both. Almost none can tell, in real time, when one is starting to crowd out the other.

Two decades in, across small businesses, boardrooms, stages, banks and family businesses, the pattern holds. The companies that win long-term keep the Circle and Square in balance, on purpose.

We help you find that balance. And keep it.

Circle & Square is jointly owned by Global Business Solutions (GBS) and Joint Prosperity, enabling integrated solution design across HR, Labour and Employment Relations, Leadership Development, BBBEE, Employment Equity, Skills Development, and Labour Law.

Global Business Solutions is a leading national labour law, human resources, and business consultancy with a track record spanning more than 30 years. It is 51% black women-owned and a QSE with a Level 2 BBBEE verification.

Joint Prosperity helps executive leaders make better decisions about the people who drive their business strategy. Drawing on over two decades of experience, they work alongside leadership teams to navigate critical people challenges, mitigate executive risk, and build organisations capable of sustained performance.

Our Philosophy

At Circle & Square, we believe performance is driven by people who feel genuinely engaged in their work.
Businesses have spent decades optimising for speed, efficiency, structure, and compliance: the Square. But in doing so, many have sprung a quiet leak in the Circle: less connection, less collaboration, less creative debate, fewer authentic relationships.

We don’t reject the Square. We restore the Circle.

Our learning experiences build Emotional and Social Intelligence, helping people reconnect with themselves and each other to create high-trust, high-performing cultures.

Because when people feel seen, heard, and valued, performance follows. We don’t just build skills. We transform behaviour.

What We Do

We work at every level where behaviour shows up, with individuals, with teams, with leaders, and across the organisation, because shifting behaviour is what creates the shift in dashboard results.

For leaders, that means the difference between chasing results and building the trust that makes results repeatable. For teams, it’s the difference between hitting targets and working well together. For individuals, it’s the resilience and adaptability to keep performing when things get hard. And across the business, it’s a culture people don’t want to leave.

How we get there depends on what’s needed.

Our Methodology

Turning the problem of learning on its head

The best measure of effectiveness in training interventions isn’t what your teams remember tomorrow or next week. It’s how much they remember and actually apply continually in 6 months, a year, or two years.

People generally learn in three ways.

01

Objective
Learning

02

Subjective
Learning

03

Interactive
Learning

Traditional learning starts with theory. We start with experience.

The Circle & Square Way (ISO)

1.
Interactive
Interactive
2.
Subjective
Subjective
3.
Objective
Objective

Our ISO learning methodology is unique and has been successfully implemented, yielding improved people performance, enhanced business performance, and change enablement.

The Circle & Square ISO learning methodology turns the learning process on its head. Instead of starting with the knowledge component, our teaching places the experience first. Experiential learning allows people to see how what they are being taught applies in their lives and interactions with others. Circle & Square engages participants in learning that inspires understanding and internalisation, thereby improving transfer of learning and on-the-job application.

The approach we follow shifts participants and organisations by raising their consciousness to allow for reflection, and provides psychological insights that result in enhanced, sustainable attitudinal and behavioural change. In creating a willingness to improve self-awareness, insight and reflection, the principles of the training are transferred from the training room to the work environment.

  1. Raise Consciousness

    Raise Consciousness

  2. Encourage Reflection

    Encourage Reflection

  3. Gain Insight

    Gain Insight

  4. Shift Attitude

    Shift Attitude

  5. Affect Behaviour Change

    Affect Behaviour Change

Capture Hearts
Engage Heads
Mobilise Individuals
and Teams
Mobilise
Organisational
Culture Shift

Our Offering

Tell us the Problem. We will build what solves it.

No two businesses are dealing with the same challenge, so we don’t believe in a one-size-fits-all programme. Every solution we build starts from the same place, our foundation module The Psychology of Connection: how people connect, trust and relate to each other. From there, we add insights from our toolbox depending on the client’s actual need.

Leadership that isn’t aligned. A team that can’t work together. Change that isn’t landing. Culture quietly leaking good people. Client experience slipping. Sales that have stalled.

Tell us which one keeps you awake at night. We’ll design the best solution for you.

A full module list and focus areas available on request.

CIRCLE & SQUARE MODULES
The Psychology
of Connection
Emotional
Intelligence
Conflict
Management
Change
Management
Relational
Intelligence
Resilience Diversity and
Unconscious Bias
through a Circle lens
PROGRAMME FOCUS AREAS
Leadership
(all levels)
Client
experience
Personal
mastery
Culture
alignment
Change
transition
Conflict
management
Sales Graduate Induction Team
effectiveness
Diversity

What our clients say

"A major factor in driving desired behaviour within our business, impacting the lives of over 1,200 employees positively."
Managing Executive,
Financial Services
"Circle & Square was instrumental in bridging the gap between technical management and people leadership."
Head of People & Culture,
Engineering & Construction
"Our teams shifted from transactional service to genuine broker relationships: proactive, not just process-driven."
Senior Leader,
Insurance
"The power of controlling your emotions and not letting work affect your personal life."
Programme Participant
"It unlocked parts of my thinking I didn't realise were so important to how I show up every day at work."
Programme Participant
"Understanding the human effect we need to give clients in a world that's becoming more robotic."
Programme Participant

Meet Our Team

John Botha
John Botha
CEO
John Botha
CEO
John Botha is CEO of Circle & Square and Joint-CEO of Global Business Solutions, with decades of experience in organisational development, workforce transformation and leadership. A recognised authority in aligning people, culture and strategy, he has held senior executive roles, contributed to national labour law negotiations at NEDLAC, and represented South Africa at the International Labour Organisation. Combining academic rigour with practical insight, John partners with executives to build trust, strengthen teams and create agile, high-performing organisations where people thrive.
Cindy Squair
Cindy Squair
General Manager
Cindy Squair
General Manager
Cindy brings fun, energy and genuine care to everything she does. She has over a decade of experience in leadership development and organisational transformation across many industries. She specialises in emotional and relational intelligence, leadership, change and team effectiveness. Whether she is coaching one executive or running a large-scale programme, she creates psychologically safe spaces where people connect, gain insight and grow. Her work blends academic rigour with practical, real-world application.
Michal Zinman
Michal Zinman
Senior Consultant
Michal Zinman
Senior Consultant
Michal is the heart of our human-centred approach. In 12 years with Circle & Square, she has led large-scale programme roll-outs and, as Key Account Manager, nurtured many of our longeststanding client partnerships. She specialises in emotional and relational intelligence, leadership development, change and team effectiveness, with a deep understanding of the people dynamics that shape organisations. A wife, mom, daughter, sister and friend, she connects authentically with everyone she works with.

Clients

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